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Did you know that 94% of users plan to purchase products and services from businesses they follow on Twitter?

How can Twitter help my business? I was asking the same question until recently.

What is Twitter and what does it do?  Twitter-  now being made even more famous by one US president –  is an often under-utilised tool, which, when used properly- can result in better interaction with clients and an increase in sales.

Is it really worth investing time and energy into Twitter? Isn’t it only for breaking news and gossip? Actually- Twitter is an important tool for promoting your business.

There are hundreds of millions of Twitter users with over 500 million Tweets being sent each day. Twitter offers great opportunities for businesses, and small business with limited resources, to reach a vast audience.

Regardless of what type of business you have, you can utilise Twitter to build connections. These connections can lead to better relationships with customers resulting in increased awareness and sales.

Twitter statistics suggest that 66% of users have discovered a small-to-medium business on Twitter. With 94% having plans to purchase products and or services from businesses they follow. And 69% having already purchased from a business on Twitter.

Many small business owners haven’t fully comprehended the power of Twitter to discover, intereact with and  convert customers. Here are four ways that you can use Twitter to do just that:

1) Find new customers- search twitter to find customers who are having issues that you can solve

2) Tweet- send short snippets of information out about your products and services

3) Align with experts- associate yourself with experts to increase your exposure

4) Track and measure your results to improve on what works

Come along to our training courses on Twitter to learn more. We have a day course and a night course so that everyone can attend. Alternatively, contact us to set up your Twitter pages and Twitter Management Schedule.


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Police Credit Union- Yorketown Branch – Our Business in Focus!

Our feature business this week is the Police Credit Union in Yorketown- with such great interest rates available it is an incredible time to check out our local credit union. The Police Credit Union is located at 15 Warooka Rd, Yorketown and more information can be found on their website.

What does your business do? 

We are the only credit union on the Yorke Peninsula and pride ourselves on customer service.  We have some of the best home loan and personal loan rates and a personal banker who offers a virtual branch in a car offering most services except cash transactions all over the peninsula

Why did you set up business on the Peninsula?

19 years ago the directors saw the need for a credit union in Yorketown, offering excellent customer service and competitive interest rates.

What do you like about running a business on the Peninsula? 

Developing close relationships with customers and working with them to achieve their goals and dreams.


What is the main thing that you struggle with in business on the Peninsula? How have you or do you overcome this? 

Raising awareness of the Yorketwon branch on the wider Peninsula. We overcome this by getting out and about with the branded car. 

Do  you have a business special for this week? 


The Police Credit Union currently have very competitive home loan  and personal loan rates.

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Country Getaways Holiday Rentals – Our Business in Focus!

Our feature business today is our incredibly successful member and  local business: Country Getaways Holiday Rental. Find more information on Country Getaways Holiday Rental in our online business directory.

Country Getaways Holiday Rentals has now been inducted into the Yorke Peninsula Hall of Fame at the recent YP Tourism Awards.

Helly Easter Smith, CEO of Country Getaways Holiday Rentals, recently took the time to answer some questions for us:

What does your business do? 

We rent out @ 180 self contained accommodation properties (eg shacks, beach houses, B&B’s) throughout the whole of Yorke Peninsula on behalf of homeowners.  

Our comprehensive website covers all details of the individual properties and you can BOOK NOW in your own time.

Why did you set up business on the Peninsula?

After an absence of 17 years, Helly Easther-Smith returned to Yorke Peninsula and saw the need for a holiday rental business covering the whole of the Peninsula. Real Estate Agents were only

doing their immediate area, however she saw a need to provide a one stop shop for accommodation for the whole area.

What do you like about running a business on the Peninsula? 

I get out and about quite a bit, sweeping the Peninsula weekly.

I get to meet some interesting people and visit many properties.

What is the main thing that you struggle with in business on the Peninsula? How have you or do you overcome this? 

Meeting like minded people has been an issue.  That is why the YP Biz Network has been good for me personally and my business – the sharing of  information is valuable to any business.

In some towns, we struggle to find staff with an eye for detail who are reliable.  It can be a very rewarding and flexible job.  Facebook has been good to find staff

Do  you have a business special for this week? 

Pay for 2 nights, get the third night free on selected properties   

We offer all local customers and members a complimentary booking fee too.

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Our Feature Business: Myriad Training

This week we are delighted to promote Myriad Occupational Safety Training at 66 Port Road, Kadina.  Find more contact information in our business directory.

Myriad Occupational Safety Training delivers nationally recognised training in partnership with, and under the auspices of Allens Training Pty Ltd RTO 90909.

What does your business do? 

Myriad Training is YP’s One Stop Safety shop offering First Aid Kits, Restocks for First Aid Kits, Defibrillators & First Aid Training as well as First Aid Event Services. Fire Extinguishers and Training. Safety Equipment and Work Clothing and boots. We also now offer White Card Training and external Certificate IV in Workplace Health and Safety.

Why did you set up a business on the Peninsula? 

As a Volunteer Ambulance officer I was passionate about the quality of First Aid Training people should receive so I wanted to offer something locally. I also have an extensive background in Safety and it shouldn’t be made hard for small business to achieve a good safety standard.

What do you like about running a business on the Peninsula? 

Saving people from having to go to Adelaide to do all their training especially small business.

What is the main thing that you struggle with in business on the Peninsula? How have you or do you overcome this? 

Trying to be competitive to the businesses that come up from Adelaide to do training or sell safety gear out the back of their truck.  Try to bend over backwards to look after my customers.

Do you have a business special for this week?

Mention this feature to receive 20% discount off a First Aid kit or First Aid course on 16th September


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What is a business network? Should you be part of one?

We have spent a lot of time talking about the Yorke Peninsula Business Network, but we have not really identified what a business network is. Or why, as business owners, it is essential that we are part of a business network.

A business network is a type social network is developed to help businesspeople connect with other entrepreneurs to further each other’s business interests. Business networking is a more cost effective way of generating new business, because it is a low cost activity that involves more personal commitment than company money.

With a formal business network, members should meet at least monthly to share information, exchange business leads and make business referrals to fellow members. To complement this business activity, members often meet on their own time, and build their own business relationship with fellow members, outside of the formal networking event.

Many businesses use networking as a key factor in their marketing plan. It helps to develop a strong feeling of trust between those involved and play a big part in raising the profile of a business. Businesses often seek suppliers from those within their network. A formal business network develops a supportive environment for all businesses involved.

The basis of a business networking organisation is to share business experience, share business and support and develop each other so that all member businesses can grow. Working together builds stronger and better relationships. There is plenty of business, plenty of opportunities, plenty of ideas and plenty of experience. It is really important in any community to ensure that these ideas and experience are shared so that they can be capitalised upon.

Not having a local chamber of commerce of other formal business development /business networking organisation close at hand, the YP Business Network was formed to develop confidence and strengthen linkages between businesses on the Peninsula through education, training, networking and mentoring.

Our objective is to support and enhance the local economy by capitalising on existing local resources. We hope to share the experience and ideas between members and local businesses and grow our businesses together.

The Yorke Peninsula Business Network (YPBN) aims to:

  • Connect people with local experts to seek advice and build networks
  • Connect people at a mutually convenient time to allow them to work ‘on’ their business
  • Connect people with like minded interests in a social environment
  • Develop a deeper skill base on the Peninsula
  • Generate knowledge of existing local businesses
  • Promote the use of local businesses
  • Build a depth of resources to provide assistance to YP based businesses

We should ensure that as businesses, employers, entrepreneurs and consumers, we spend money locally. Spending money in the community not only contributes to the local economy and provides more employment opportunities, but it also shows that you support and believe in the local economy. We need to ensure that we support our local economy so that it stays vibrant, and functioning.

The  YPBN will provide this local support via:

  • relevant learning opportunities for local businesses via local and national presenters,
  • networking and relationship building opportunities
  • support and mentoring to new and existing business owners/managers in a friendly, yet professional environment
  • knowledge of local businesses who can assist with business issues
  • business promotion opportunities

Are you part of your local business networking organisation? Should this be something that you focus on?

Book now to attend our regular monthly networking event where we discuss the YPBN.